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VA vs. Operations Lead: Why Most STR Operators Hire the Wrong One
A VA takes tasks off your plate. An ops lead removes you as the ceiling. Most operators hire them in the wrong order — and pay for it.
16 hrs ago
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J. Massey
1
The World Cup Didn't Create Opportunity. It Revealed the Demand You're Missing.
Booked demand is up 40%+ in host cities while asking rates doubled — and the real lesson is the year-round demand you can't see.
Jun 16
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J. Massey
1
World Cup 2026: Most Operators Priced With Pride, Not Math
Across 16 host cities, asking rates ran $497 a night while guests booked at $332. Here's what the booked data actually rewarded.
Jun 15
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J. Massey
The $2,300 That Meant Two Different Things
Same property. Same revenue. Thirty days apart, the number flipped from a win to a floor — and that flip found $400+ a month.
Jun 13
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J. Massey
596 North Flores Street Is Old Enough to Vote
I closed my first deal with a 398 credit score, three months before Lehman collapsed. Here's the only thing that deal was actually for.
Jun 12
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J. Massey
You Only Need One Ingredient
Real estate needs four things to close. Here’s why you only have to bring one.
Jun 11
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J. Massey
The Paycheck Trap
Half of Americans live paycheck to paycheck. It's not a money problem — it's a sequence problem.
Jun 10
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J. Massey
2
3
The 2 AM Fire Alarm
The most expensive knowledge in your business is the knowledge only you have.
Jun 9
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J. Massey
We Die Looking Like Our Decisions
Your outcomes aren't your circumstances — they're your beliefs, and the alternatives you refuse to cut away.
Jun 8
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J. Massey
2
You're Not Saving Money by Doing It Yourself
A VA costs $15 an hour. You're “free.” So you keep answering every guest message yourself — and quietly capping your business at three properties.
Jun 7
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J. Massey
3
The STR Industry Isn't Dying. It's Sorting.
Margins fell 66% since 2021. A famous city ban backfired. And a tax window quietly reopened. Three data points, one conclusion — the amateur era is…
Jun 6
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J. Massey
1
1
The Operators Who Scale Past Ten Properties Think About Failure Differently
Same fire alarm. Same three-star review. Completely different cognitive path — and it decides whether you stall at three or build past eleven.
Jun 5
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J. Massey
1
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