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Two Months After “Google Stopped Sending Traffic”: What Changed for STR Operators
A July follow-up with corrections, new Google and Airbnb data, and a 30-day plan to build a guest list you own.
Oct 1
•
J. Massey
3
September 2026
What does a $1,000 stay leave you?
3 minutes on where a $1,000 stay really goes.
Sep 30
•
J. Massey
4
Your First Hire Isn't a Person
What we learned building an appointment-setting team in one day, and why it matters most before your first rental
Sep 28
•
J. Massey
5
1
The Off-Season Trap: How to Protect Occupancy When Demand Drops
A four-week planning process for checking booking pace, testing prices, and assessing demand beyond vacation travel.
Sep 24
•
J. Massey
2
5
The Fee Problem Nobody Prices For
A tiny home sat at zero October bookings while priced under market. Here's what actually fixed it.
Sep 21
•
J. Massey
3
The $59.76 Employee: What an AI Worker Did For My Business Today
Twenty hours of real work, one real receipt, and the seven guest-journey stages most STR operators never staff.
Sep 18
•
J. Massey
4
5
Start Here
New to Cashflow Diary Direct? Here’s how to get the most out of it.
Sep 12
•
J. Massey
8
What It Actually Costs to Run This (And What Everyone Else Charges)
We priced every alternative. A percentage manager is cheaper than a flat fee — right up until the plan works.
Sep 5
•
J. Massey
2
The Food Question: How Culinary Takes a $188K Property to $311K
Lodging alone has a ceiling. The properties that break through it all have one thing in common: they feed people.
Sep 4
•
J. Massey
1
12.5 Points: The Direct Booking Math Nobody Shows You
Every booking through Airbnb costs you 15.5%. Hospitable Direct costs 3%. Here's exactly what that means in dollars.
Sep 3
•
J. Massey
1
The $940/Night Setting Nobody Checks
Three settings changes worth $17,351 a year. They cost nothing and take less than an hour.
Sep 2
•
J. Massey
4
The 7 Stations: Why Your Guests Leak Before They Book
Most properties have one station in the customer journey. Six of the seven are places revenue leaks out or never arrives.
Sep 1
•
J. Massey
5
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