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The Guest You Already Won
Repeat guests can cost roughly five times less than new ones. Here's the compliant system that brings them back.
Jul 31
•
J. Massey
1
Google Stopped Sending Traffic. Do You Own Your Guest List?
68% of searches now end with zero clicks. Here's the 30-day fix STR operators can run before the next algorithm change.
Jul 30
•
J. Massey
Side Hustle Ideas That Actually Scale (And the One That Replaced My Income)
Eight popular side hustles, one filter: does revenue grow when your hours don't? Only one passes.
Jul 29
•
J. Massey
2
The 2025 STR Market Split in Two
Which side of the K you land on is already being decided — and it has nothing to do with timing.
Jul 26
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J. Massey
How to Make Passive Income: Why Most Advice Fails
Four models, one that actually replaces your income inside a year
Jul 25
•
J. Massey
1
The 4-Lever Revenue Formula: Stop Fixing the Wrong Thing First
Your Airbnb revenue is Leads x Conversion x Frequency x Margin. Find the one capping you, and move only that.
Jul 23
•
J. Massey
1
The World Cup Host-City Playbook: Your Window Is Your Match Calendar
Eleven US cities, 78 matches — but your revenue window isn't the full 39 days, it's your city's schedule. Read its depth, compression, rules, and stays.
Jul 6
•
J. Massey
1
Is Your World Cup Airbnb Legal? The Fine Print That Can Cost $20,000
Every host city regulates short-term rentals — and they're tightening enforcement for the tournament, not loosening it. A 15-minute check beats a…
Jul 5
•
J. Massey
3
1
2
Will You Get World Cup Bookings? It's One of Four Things
Demand is real but concentrated. An empty calendar during the World Cup is almost never the market — it's one of four fixable levers: proximity, price…
Jul 4
•
J. Massey
Is It Too Late to List for the World Cup? Three Questions Decide
The group stage is over, but the knockout rounds run through July 19. Three yes/no questions decide whether you move now — or skip it clean and wait for…
Jul 3
•
J. Massey
How to Price Your World Cup Window Without Emptying Your Calendar
Most operators price with pride and watch the night expire at $0. Price to the demand curve instead — match days, shoulder days, off-peak. Here's the…
Jul 2
•
J. Massey
2
The World Cup's Tax-Free Window: The 14-Day Rule Most Hosts Miss
Rent your home 14 days or fewer during the World Cup and the income is federally tax-free. Hit 15 and you owe on all of it. Here's how the cliff works.
Jul 1
•
J. Massey
1
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