🔍 DISCOVER THE CAPITAL HIDING IN YOUR NETWORK
The money you need isn't sitting in a stranger's pocket. It's already in your network.
Stop wasting time chasing cold investors. Our AI Investor Finder instantly reveals:
Which of your existing contacts has investment capital (even if they don't advertise it)
How much they might be willing to invest in your deals
What specific motivations would get them to say "yes"
How to approach them for maximum success
This isn't another "spray and pray" strategy - it's a systematic approach that's helping real estate entrepreneurs raise $100K-$500K from their existing networks.
👉 Get the AI Investor Finder at begininvestingnow.com
Now, let's dive into today's episode...
This episode shows you the importance of red teaming and how testing your assumptions can lead to greater success.
Bryce G. Hoffman is an author, speaker, consultant, and strategic advisor who believes that individuals have the power to transform companies and cultures with the right processes.
Hoffman wrote the bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which has become a manual for leaders who want to transform their companies. His latest book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, was just published by Crown Business in the United States and Little, Brown and Company in the United Kingdom.
Podcast Highlights
Who is Bryce Hoffman?
Bryce is a former journalist that witnessed many booms and busts and learned how businesses succeed or fail in the process.
After writing American Icon, Bryce began getting asked to present and implement many of the ideas in the book in other businesses. This lead to consulting and Bryce’s second book Red Teaming.
Don’t take your success for granted. You have to take great leaps forward to keep success going.
How Does Red Teaming Impact Business?
Bryce was looking for a system that businesses can use to challenge their systems. Red teaming is the cure for institutional complacency.
Success is a poor teacher. Everybody needs a system that challenges their assumptions and strategies.
Red teaming can also be used to identify businesses that are vulnerable to being disrupted.
Your Competitor’s Customers Are An Opportunity
How Much Work Is It To Apply Red Teaming?
To get the full benefit of Red Teaming, you need a separate set of eyes to look at your plans.
Inside Versus Outside Red Teams
Red Teaming Your Foregone Conclusions
How many areas of your life could benefit from reevaluating your assumptions?
Reference:
Bryce Hoffman, American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Bryce Hoffman, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything
Bryce’s Takeaway
Just ask “why?”. Why is one of the most powerful words in the English language, there is no danger to asking why.
Just because you’re Red Teaming your plan doesn’t mean that there is anything wrong with your plan, but you won’t know that until you subject it to stress testing and scrutiny.
Links:
Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!
READY TO FIND YOUR HIDDEN INVESTORS?
Enjoyed this episode? Take action on what you've learned:
The capital you need to fund your next deal isn't hiding in some stranger's pocket. It's sitting in your network right now - you just need the right system to find it.
Our AI Investor Finder transforms how you identify potential investors by:
Analyzing your existing network for hidden capital sources
Providing exact conversation starters tailored to each contact
Revealing investment capacity you never knew existed
Turning awkward "asking for money" into offering genuine opportunities
Investors who use this system are raising $100K-$500K from people they already know, often within 30 days of implementation.
💰 SPECIAL OFFER FOR LISTENERS
Get instant access to the AI Investor Finder and stop leaving money on the table.
➡️ Visit begininvestingnow.com
Every day you wait is another day your network's capital stays hidden.
Share this post