66 Hidden STR Niches Making $570/Night (While Others Fight Over Scraps)

When you're struggling to stand out in a crowded short-term rental market, you need to identify the most profitable customer no one else is serving, so you can build a sustainable business beyond the typical "vacation rental" model.

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The Untapped STR Market You're Missing

The global short-term rental market reached $183 BILLION in 2024 and is expected to exceed $20 BILLION in the US alone by 2026.

That's a staggering 19.1% compound annual growth rate over the next decade.

But here's the problem most hosts face: they're all fighting for the same vacationers while ignoring dozens of more profitable customer segments.

When Currency Confuses Competency

Many STR operators are earning money right now due to a simple supply-and-demand imbalance, which creates a dangerous situation.

When we confuse currency with competency, we run into trouble.

At the beginning of a market, you don't have to be good to be present and profitable.

But as the market matures, you'll need to be exceptional to survive—and that starts with knowing exactly who you're serving.

Your Most Valuable Customer Is Hiding in Plain Sight

Did you know there are at least 66 different customer types for short-term rentals beyond vacationers?

From medical specialists flying in for consultations to displaced families needing temporary housing, the opportunity is vast.

The only reason these customers aren't booking with you is because they don't know you exist—and you don't know them.

The Warning Signs You Don't Know Your Customer

If you're experiencing any of these symptoms, you likely don't know who your ideal customer is:

• Below 60% occupancy rates

• Net profit margins under 30%

• Over 90% of bookings coming from OTAs (Airbnb, VRBO, etc.)

The perfect world? OTAs should represent no more than 30% of your total bookings.

AI: Your Secret Weapon for Customer Discovery

Finding your perfect customer used to take weeks of research. Now AI can do it in minutes.

I've created a special prompt that analyzes your specific situation, resources, location, and experience to recommend your top 5 customer types.

It breaks down each customer's:

• Psychographic profile

• Booking patterns

• Property expectations

• Marketing approaches

Being subscribed has its benefits.

The 5-Step STR Success System

Once you identify your ideal customer, follow these steps:

1. Know who you want to serve (this comes before everything else)

Want to discover the most profitable STR customer type in your market? Our AI-powered analysis has identified 3 untapped verticals booking at $400+ per night with 85%+ occupancy rates.

Plus, you'll get:

• The exact AI prompt that finds hidden high-value customers

• 5 ready-to-use marketing templates that attract premium bookings

• Our "stealth research" method to validate customer demand before signing any lease

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