🔍 DISCOVER THE CAPITAL HIDING IN YOUR NETWORK
The money you need isn't sitting in a stranger's pocket. It's already in your network.
Stop wasting time chasing cold investors. Our AI Investor Finder instantly reveals:
Which of your existing contacts has investment capital (even if they don't advertise it)
How much they might be willing to invest in your deals
What specific motivations would get them to say "yes"
How to approach them for maximum success
This isn't another "spray and pray" strategy - it's a systematic approach that's helping real estate entrepreneurs raise $100K-$500K from their existing networks.
👉 Get the AI Investor Finder at begininvestingnow.com
Now, let's dive into today's episode...
This episode goes deep into understanding your customers as people instead of just abstractions and how to make better business decisions.
For the past 20 years, Christian Madsbjerg has worked as a management consultant. He writes, speaks, and teaches on the practical application of the Human Sciences and his work has been featured in publications such as The Wall Street Journal, Financial Times, The Washington Post, Der Spiegel, and Bloomberg Businessweek.
His latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm, was released in the spring of 2017 by Hachette Book Group. His book Moment of Clarity, co-written with Mikkel Rasmussen and published in the fall of 2014, has been published in 15+ languages. Christian studied philosophy and political science in Copenhagen and London and has a Masters from the University of London..
Podcast Highlights
Who is Christian Madsbjerg?
Christian always thought he would be an academic but his experience in university put him on the different path towards entrepreneurship instead.
According to research, only 10% of decisions are made based on data within billion dollar businesses. Christian always wondered why so many businesses made so many bad decisions when data is always available. This lead to his consultancy and the focus of his writing.
Most Entrepreneurs Are Guessing
All great businesses are found on an insight into how to serve a group of people in a meaningful way.
Looking at people and listening to them is better than asking them.
Understanding Your Customers
You can get a really good understanding of your customers by going to the area where they lead their lives and observe. Engage in their life and try to walk a mile in their shoes.
Instead of guessing, spend some time with your future customers and develop a hypothesis.
Increasing Your Odds Of Success
Innovate on many different things at the same time. The same product can seem very different if you change a few other things.
Sensemaking
CEO’s of the modern corporate world are so separated from the average customer that the people they serve become abstractions. Without data, they have no way to make good decisions.
Try not to look at people as numbers, but as individuals. Choosing a group and then understanding it should be the target. Go to the savannah instead of the zoo.
Your Customer Has To Be The Frontend Of Your Business
Reference: Sensemaking: The Power of the Humanities in the Age of the Algorithm, Christian Madsbjerg
The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems, Christian Madsbjerg
Christian’s Takeaway
Get strength from understanding the people you serve. Get inspired by going out and meeting the customers you serve.
Links:
Sensemaking: The Power of the Humanities in the Age of the Algorithm
Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!
READY TO FIND YOUR HIDDEN INVESTORS?
Enjoyed this episode? Take action on what you've learned:
The capital you need to fund your next deal isn't hiding in some stranger's pocket. It's sitting in your network right now - you just need the right system to find it.
Our AI Investor Finder transforms how you identify potential investors by:
Analyzing your existing network for hidden capital sources
Providing exact conversation starters tailored to each contact
Revealing investment capacity you never knew existed
Turning awkward "asking for money" into offering genuine opportunities
Investors who use this system are raising $100K-$500K from people they already know, often within 30 days of implementation.
💰 SPECIAL OFFER FOR LISTENERS
Get instant access to the AI Investor Finder and stop leaving money on the table.
➡️ Visit begininvestingnow.com
Every day you wait is another day your network's capital stays hidden.
Share this post