🔍 DISCOVER THE CAPITAL HIDING IN YOUR NETWORK
The money you need isn't sitting in a stranger's pocket. It's already in your network.
Stop wasting time chasing cold investors. Our AI Investor Finder instantly reveals:
Which of your existing contacts has investment capital (even if they don't advertise it)
How much they might be willing to invest in your deals
What specific motivations would get them to say "yes"
How to approach them for maximum success
This isn't another "spray and pray" strategy - it's a systematic approach that's helping real estate entrepreneurs raise $100K-$500K from their existing networks.
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Now, let's dive into today's episode...
What is virtual real estate? Simply stated, we’re talking about online businesses… or web-based businesses and app-based businesses. So what does Jock Purtle know about buying and selling online businesses? A great deal. It’s what he and his team does in his company, inessDigital Exits. Jock got into this niche market by buying his first online business in 2009, which he funded by private capital. His father was his investor. Jock then fixed the web property up by getting more traffic to it, converting more customers and systemizing processes to create appreciable value. He sold it at a good profit. It’s kind of like fix-n-flipping in the real estate investing community. However, he didn’t jump feet first into this line of work. In fact, it took him nine months to pull the trigger on the first deal he did because he wanted to make sure to find the right deal. That first one was an undervalued marketing site. He says that is one of the best types of online businesses to buy when starting out. Online drop shipping business are also a good way to get into this business. So, how does Jock find these undervalued pieces of virtual properties (a.k.a., websites)? Just like in real estate investing, he looks for trends, he talks to brokers and sellers, and then identifies areas of growth opportunity. He says the biggest cause of an online business’ undervaluation is its conversion rates. Traffic is second. Margins are third. As a former accountant, Jock knows his numbers, especially when it comes to valuations of online businesses he considers purchasing. Make sure you have a pencil handy when listening to this truly unique Cash Flow Diary podcast episode. This is a whole new arena of entrepreneurial buying and selling. There are many similarities between what Jock does and what real estate investors do. That includes getting seller financing and buying-and-holding strategies! Today Jock runs his brokerage company and owns a couple of businesses himself, which are in a growth and expansion mode. He says he looks forward to what the future holds as he ramps up his business model. In this interview he tells us exactly what we need to get into this type of business, including the due diligence you need to conduct. Learn more.
READY TO FIND YOUR HIDDEN INVESTORS?
Enjoyed this episode? Take action on what you've learned:
The capital you need to fund your next deal isn't hiding in some stranger's pocket. It's sitting in your network right now - you just need the right system to find it.
Our AI Investor Finder transforms how you identify potential investors by:
Analyzing your existing network for hidden capital sources
Providing exact conversation starters tailored to each contact
Revealing investment capacity you never knew existed
Turning awkward "asking for money" into offering genuine opportunities
Investors who use this system are raising $100K-$500K from people they already know, often within 30 days of implementation.
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Every day you wait is another day your network's capital stays hidden.
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