Hey there,
After yesterday's Path A vs Path B newsletter, something hit me.
I told you about my transformation from Path A to Path B. I shared the inspiring part - that first $200/month from the San Bernardino house.
But I left out the hardest part.
I didn't tell you about the implementation reality.
Here's what I left out:
Book Your Path B Reality Check Session →
Why Path B Gurus Are Lying to You
Path B isn't just about buying assets. It's about rebuilding your entire relationship with money, time, and risk while still paying Path A bills.
That San Bernardino house that generates $200/month? Here's what I didn't mention:
Credit score of 398 - so forget mortgage applications
I was technically squatting in a bank-owned property at the time
The seller was also in foreclosure - distressed situation all around
Zero dollars out of my own pocket to get on title
Had to learn "creative acquisitions" and "creative financing" on the fly
Found a private lender who used a credit card to give me cash to close
About 60 days before first rental checks started coming
Had to learn property management from scratch
Added air conditioning to a house that somehow didn't have it in California
Used a "subject to" strategy - took over existing mortgage payments
The mental shift from "I need money to make money" to "I need value to create value" was brutal. Your brain fights you every step.
But here's what changed everything when I realized the true math...
The Math That Proves Most Financial Advice is Wrong
$200 a month equals $2,400 a year.
But here's the question most people never ask: Compared to what?
If you wanted that same $2,400 annually from a Certificate of Deposit at 5% (being generous), you'd need $48,000 sitting in the bank.
$48,000 that you:
Had to earn through Path A work
Had to receive as actual cash
Can never touch without losing the income
I created that same $2,400 annually with $0 out of my own pocket.
Yes, I borrowed about $12,000 for closing and rehab. But the tenant's rent covered the mortgage payments. The asset paid for itself.
That's when it hit me: "It takes value to create value, but not necessarily money."
And here's the kicker: "The money doesn't have to be mine, but the value does."
Everyone got something they valued:
The seller got peace of mind and relief from foreclosure
The property manager got a new customer
The contractor got work
The investor got a return on their credit card cash
I orchestrated the value creation
This can be repeated unlimited times. There's no restriction on value creation.
Why Most People Will Stay Stuck Forever
Here's what they don't teach you about Path B:
You have to put your energy into building the asset while earning nothing during construction.
Those 60 days before the first rent check? No income. Just pure value creation and delayed gratification.
But once that asset starts producing, the effort shifts from creation to management.
Managing a collection of assets (whether houses, systems, or anything else) requires far less energy than creating value from scratch every single day.
That's why so many people feel exhausted despite working constantly - they're creating from scratch repeatedly instead of building assets that work for them.
The 3-Stage Path B Implementation Framework
After 17 years of building assets and working with hundreds of thousands of people, here's the real progression:
Stage 1: The Foundation Builder (First 6-12 months)
Goal: Create your first system that generates value without your constant presence
Focus: Learn creative acquisition and creative financing
Study "subject to" strategies
Build relationships with private lenders
Identify distressed situations where you can create win-win solutions
Build your first asset using other people's money and your value creation
Stage 2: The Pattern Repeater (Year 1-3)
Goal: Replicate your success systematically
Focus: Turn your learning into repeatable processes
Document what worked in your first deal
Build a network of contractors, property managers, and lenders
Look for similar distressed situations
Scale through systems, not just more deals
Stage 3: The Value Orchestrator (Year 3+)
Goal: Multiple income streams from orchestrating value creation
Focus: Everything becomes a Path B asset
Your knowledge becomes intellectual property
Your network becomes referral income
Your systems become templates others pay for
Your expertise becomes the asset that creates other assets
The Real Reason You'll Probably Stay Broke
After working with hundreds of thousands of people, the real blockers aren't:
❌ Lack of capital (I started with $0)
❌ Bad credit (mine was 398)
❌ Perfect market conditions
The real blockers are:
✅ Path A thinking - believing you need money to make money
✅ Delayed gratification resistance - wanting immediate results
✅ Value creation blindness - not seeing the win-win opportunities everywhere
Most people aren't lacking resources. They're lacking Path B implementation strategy.
Why $10K Monthly is Actually Easy (If You Think Right)
Most people think about hitting $10K per month in revenue.
But they approach it with Path A thinking:
More hours
Higher rates
Bigger deals
Path B thinking is different:
Instead of trading more time for more money, you build assets that generate multiple income streams:
✅ Rental income from properties (using creative financing)
✅ System income from licensing your processes
✅ Network income from connecting others
Every problem you solve becomes intellectual property. Every relationship becomes potential referral income. Every newsletter you write becomes an asset in your library.
That's how you escape the time-for-money trap while building real wealth.
Your Next Step (If You're Actually Serious)
If you're ready to stop thinking like a Path A employee and start building like a Path B entrepreneur, I'm offering strategy sessions this week.
Not sales calls. Strategy sessions.
They'll map out your specific Path B implementation plan:
Your current situation and creative financing options
The value creation opportunities in your market
Your path from $0 investment to cash-flowing assets
The systems you should build for multiple income streams
Book Your Path B Strategy Session Here →
Because here's what I've learned after 17 years:
Path B isn't about getting lucky with one big asset. It's about systematically creating value that others pay for.
The people hitting $10K+ monthly? They figured out how to orchestrate value creation.
The ones stuck trading time for money? They're still thinking they need money to make money.
Which path are you on?
Ready to build your Path B strategy?
Talk soon,
J. Massey
P.S. I sold that house around year 8. Here's the crazy part: I never once stepped foot inside that property. Not even once. I managed it entirely from Orange County, never saw it in person until I sold it. That's the power of systems over presence.