CFD 501 – Writing A Book To Drive More Customers To Your Business

December 20th, 2018

Gundi Gabrielle aka SassyZenGirl, is a Top 100 Business Author and Founder/CEO of SassyZenGirl – #ClaimYourFREEDOM, a platform that helps newbie entrepreneurs turn their passion into a thriving business. Gundi loves to explain complex matters in an easy to understand, fun way. Her “The Sassy Way…when you have NO CLUE!!” series has helped thousands around the world conquer the jungles of internet marketing with humor, simplicity and some sass. A 10-time #1 Bestselling Author, Entrepreneur and former Carnegie Hall conductor, Gundi employs marketing chops from all walks of life and loves to help her readers achieve their dreams in a practical, fun way. Her students have published multiple #1 Bestsellers outranking the likes of Tim Ferris, John Grisham, Hal Elrod and Liz Gilbert. When she is not writing books or enjoying a cat on her lap (or both), she is passionate about exploring the world as a Digital Nomad, one awesome adventure at a time. She has no plans of settling down anytime soon.

Podcast Highlights 

  • Who is Gundi Gabrielle?

Gundi has always dreamt of traveling the world and achieving the freedom she was looking for, specifically generating passive income. She started off as a musician and a conductor but tired of the hectic life and looked for alternative ways to creating an income.

Gundi returned to California and many things happened all at once. She experienced a difficult time in her life that lasted quite a while, the entire time Gundi was looking for a way to start a business online. She learned from someone in a digital nomad group how they started their business by selling books on Amazon so she decided to give writing a book a try. That turned into her Sassy Zen series and really took off.

She learned that creating a best seller on Amazon wasn’t necessarily that difficult but continuing to sell books is the real challenge. She expanded her efforts into courses and using the books she was writing as sales funnels to draw people into her business.

  • The Digital Nomad

Gundi has lived in New York and Las Angeles but has also stayed in South Africa for three months, Australia, New Zealand, Thailand, Bali, Dubai, England, and has been based in southern Spain for a while now.

The opportunity to be everywhere is redefining work.

  • Marketing Your Business

You need to be a good communicator. Gundi ran her own ensemble as a conductor so she was learning a lot about marketing and networking without thinking about it as such.

Music and writing are both creative endeavors so there’s a lot of overlap and the skill of communicating with people applies to both.

We sometimes forget the opportunities we have in this day and age to start a business online and reach people.

  • Writing A Book

Short is the new long. It’s actually much smarter to write shorter books and create a series of them because then you build a brand they can cross promote each other. If people like one book, they often buy the whole series.

Being a best selling author is very important if you want to be a speaker or a consultant if you want people to take you seriously.

You can present yourself as a real expert in your field and by the time the reader finishes your book, they feel like they really know you.

You can turn cold leads into hot leads by getting them to read a book.

Writing a book will work in nearly any industry as long as you know how to market your book on Amazon and can get it found. Some are more effective than others like business, health, and self help.

25,000 words is probably as long as a “short” book should be. Aim for a lower price and then integrate it with your social media and whatever content you create.

Audio books have a place in this strategy and go really well as a package offer. Because Amazon ties everything together, any promotion you do for one helps the other.

You can also create a permanently free book as a lead magnet to bring people in to your world.

Writing a book has more prestige associated with it than a PhD for many people.

Amazon SEO is the key to keeping your books selling over time alongside promoting your books across all the content you produce. Promoting the launch allows you to ride the algorithm and then SEO takes over. Make sure you have a well designed cover, it’s the cover and the title that draws people in.

Don’t take it too seriously, writing dull and boring books is not going to work. It doesn’t take long to put together a good book if you know what you want to put into it.

Reference: Influencer Fast Track, Gundi Gabrielle

  • Gundi’s Takeaway

Listen to the training first and foremost, it will give you better sense and will show you that you can do this. You can also see examples of what other students have done and what the next steps are.

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