airbnb sued over toddler's death

As entrepreneurs, it's up to us to master the four essential components of business success. Demand generation, customer conversion, customer ascension, and customer retention are all key pieces you need to have down pat if you want your company to stand out.

I will show you how to do just that - and more. So keep your notepad handy when my emails come rolling into your inbox over the coming weeks - you don't want to miss a thing!

(If you have a topic you want me to cover, submit it using the link in the footer.)

in this issue:

• Make some extra money this weekend without ignoring your kids.

• Buying art to protect yourself from inflation.

• wheel the world, an OTA for travelers with disabilities raises $6M

• The new OTA is explicitly built for bachelorette parties.

• Family Sues Airbnb Over Toddler's Fentanyl Death.

• Airbnb hosts are making a killing, up 350% since 2019.

Proven Pathways:

Today’s proven pathway comes from me:

Maximizing your use of resources is essential for success, and in the case of a short-term rental business, this includes utilizing the items you have accumulated over time.

Your garage, or “lost and found,” so to speak, can be filled with potential opportunities for making extra income. Investing your valuable personal time into liquidating these items may not be worth it; however, leveraging your child's desire to earn money is an excellent idea!

Put them on commission - for instance, I put my daughter on 20% of any gross she got to keep, and 80% came to me. Teaching children how to manage their money is a discussion for another day.

Here are the sites she uses:

1. This is the one she uses the most: Mercari

2. If you’ve got a lot of leftover clothing: Poshmark

3. In case you want to give it all away: Freecycle

Industry Insights

Wheel the World offers guaranteed accessibility and price match for travelers with disabilities.

Online travel agency, Wheel the World, for individuals with disabilities, now guarantees accessibility and price match for hotel rooms booked on its website. The company has identified accessible room details and offers price matches for hotel rooms booked on other platforms.

Insight: Position your short-term rental as a specialist serving travelers with disabilities. You’ll likely be the only one in your area.

Essential News

• Family Sues Airbnb Over Toddler's Fentanyl Death.
  The family of a 19-month-old who died from fentanyl toxicity at an Airbnb rental in Florida is suing the vacation rental company, the rental property's owner, the property manager, and a prior guest. The lawsuit alleges negligence in the child's death and claims that Airbnb failed to ensure the rental was safe for guests. It's unclear how the toddler ingested the fentanyl or where it came from.
  
  Additional points:

  • Enora Lavenir died in August 2021 after exposure to fentanyl while staying at an Airbnb rental in Florida.

  • The family has filed a wrongful death lawsuit against Airbnb, the rental property's owner, the property manager, and a prior guest in Palm Beach County Court.

  • Enora's mother found her unresponsive and foaming at the mouth during a family vacation. She was pronounced dead later that day.

  • Synthetic opioid overdoses, including fentanyl, have taken a staggering toll on the U.S. and caused more than 56,000 deaths in 2020, according to the CDC.

  • The lawsuit alleges that Airbnb failed to ensure the rental was safe for guests; despite advertising it as a "peaceful place to stay," the property had a history of being used as a party house.

  • It's still unclear how Enora ingested the fentanyl or where it came from, and the case is closed pending further leads.

  • The Lavenir family hopes to bring attention to the dangers of fentanyl through their lawsuit.

How you can avoid this:

1. Have a proper screening procedure to discourage potential partygoers.

2. Have proper security equipment to respond to guests who violate your rules. Your system should be able to notify emergency responders remotely as a verified emergency, and they should arrive within 9 minutes or less.

3. Have proper cleaning standard operating procedures (SOPs), including photos after the cleaners have completed their work.

4. Ensure your cleaners are following the CDC procedures for cleaning and disinfection:

   https://www.cdc.gov/hygiene/cleaning/facility.html

• Bach, a planning and booking platform for bachelorette parties, raised $9m in Series A funding and plans to expand from 12 to 30 US cities.
  
  Currently Available in:
  
  Nashville, Miami, Scottsdale, Las Vegas, Austin,

  New Orleans, Savannah, Palm Springs

• NC's rural Airbnb hosts see a massive boost in bookings.
  According to a new report from Airbnb, rural North Carolinians earned over $370 million in supplemental income in 2022, a 350% increase from pre-pandemic travel in 2019. Over 13,000 Airbnb hosts in rural counties contributed to this increase, with new hosts collectively earning over $5 million. The campaign "Dream Big in Small Town NC," funded by the General Assembly as part of North Carolina's Rural Tourism Recovery Pilot Program, aims to promote travel to 16 rural counties.
  
  Additional points:

  • Rural North Carolinians earned $370M in 2022 through Airbnb, a 350% increase from 2019.

  • "Dream Big in Small Town NC" campaign promotes rural tourism in 16 counties.

  • Women comprise 35% of rural NC Airbnb hosts, with 30% over 60.

• How’s your art collection doing?

Here is an option for those of you interested in art. I am a member, and art is a planned part of my “profit account.” Make sure you read Profit First to understand.

These returns may be ok, but how many names do you know? I don’t know any of them.

Good news, if art doesn’t work for you, there’s always Robinhood. :)

Thank you for letting me know.

that’s it, for the moment…

J. Massey

PS: Here’s a way we both can grow: