welcome to the cashflow diary daily, there’s change afoot.

in this issue…

• major hotel brands offer apartments

• new customer persona: blended travelers

• airlines cater to blended travelers

announcements:

• LEDA is coming!

  • Our upcoming Clubhouse event, LEDA - Live Every Day in April! Join us for a month-long celebration. Join us on Clubhouse today; click the link of the Cashflow Diary Cartel to get in on the action!

Marriott has apartments.

Raddison has apartments.

and Hilton proves why everyone should get more units.

who are you serving? blended travelers. um, what’s that?

• The pandemic has permanently changed how people blend work and leisure travel, creating a new customer persona called "blended travelers."

• The travel industry is now figuring out how to serve this new customer persona better and capitalize on the $497.5 billion blended travel market in 2022.

• American Airlines reported that blended trips accounted for half of its revenue in September 2022.

• Small and medium-sized businesses are driving the charge, and lifestyle brands are taking the mix of business and leisure to new levels.

• The challenge lies in identifying and finding the best opportunities to convert the static business or leisure traveler into a blended one, as the blended traveler spectrum is broad and varied.

• This year will require a significant overhaul in marketing strategies and loyalty programs as travel brands track down the blended traveler.

the airlines have noticed the “blended traveler”

that’s it for the moment…

J. Massey

PS: Here’s a way we both can grow: